Social Media Isn’t About ROI

Let’s set the record straight. You need social media in this day and age to advertise your business. But, I also need to add that it is not about direct ROI (return on income) its about brand recognition and getting your name out there… Social media helps lend credibility to your company as a viable brand. If you expect to get rich over night only doing social media you are in for a rude awakening. 

Twitter, Facebook, Instagram – they all help your company via visibility. People often check to see if you are present the same way they look you up on Google for reviews and a presence there. They may even go to Facebook for your address or phone number.

All of it is just a piece of a marketing funnel… and you need the entire funnel, not just one piece and certainly not just a short period of time. The world is flooded with businesses just like yours. The idea behind social media is to help yours stand out and express its individuality and confirm why people should trust and go with you when buying or using a service. 

The main complaint we hear from clients is “But we aren’t getting sales directly off of our social media. Maybe we should just stop.” While you are more than welcome to of course, it is a bad idea. Continued presence makes an impression of success. Likes, though fairly meaningless, make the impression that other people like the page and they should too. Success breeds success.

Mixing Social Media, Fresh Original Content on your web site and SEO (search engine optimization) along with some paid marketing efforts is the mix to go for.

Create fresh original content by way of regular well key worded blogs, spicing up on page content to keep the crawlers crawling, and doing great on page SEO targeting the audience you are looking to capture is key. Add to that directed marketing efforts like direct paper mailings and online AdWords ads which push people to your site where your message and products reside – now that is where your ROI comes in. That is where the right combination = money in your bank account.

We all want instant results. While paid ads can deliver that, it is the organic natural formation of SEO strategies that last over time. Blogs get shared, links built, your name pops up more and more. You move up in the ranks of Google, Yahoo, Bing and other search engines.
When the payment on pay per click ads stop – so do the ads and so does the traffic. With organic SEO, even if you stopped all efforts today… results would stay and possibly still keep building over time.

If you want your business to succeed online you have to give it time, effort, consistency, and yes invest some money into it as well. Very few businesses operate solely online. If you operate a service business and expect to sit back and just watch the customers roll in with no effort on your part other than hiring a marketer, you are in for a short rough ride. Nothing beats great word of mouth advertising. Great products, service, and overall attitude of the company will make a company while the opposite surely also holds true.

Interested in learning more about how you can grow your business online? Talk with us here at Sarah Barendse Creative www.sarahbarendse.com or Visit our sister site www.damonazdesign.com 239-244-8350. DZ@damonazdesign.com 

JobBravo.com is a scam – Don’t waste your time.

Jobbravo.com

Well, Folks? I stumbled upon this site about a month ago. It seemed too good to be true, but thought “Eh, who knows?” So with minimal effort, I tried it.

Here are the results –

I am now eligible for the $797 payout. BUT – ONLY after completing surveys can you request the payment.

If you click on that it takes you to and seemingly endless loop of crap surveys and attempts to get your credit card with likely bogus offers.

The disclosure (posted below) clearly states that you have to jump through hoops and shell out money on ridiculous offers you do not need in order to request the money you earned completing, for this level of payment, 10 offers.

The verdict? – TOTAL Waste of time.


DISCLOSURE

Program Requirements – Updated March 23, 2017. To earn an incentive, you must: 1) be a U.S. resident 18 years or older; 2) provide accurate and complete registration information; 3) complete the survey questions; 4) view optional offers; and 5) complete the requisite number of Silver, Gold and Platinum offers which are split into two tiers based on the incentive’s value.  For Tier 1 incentives with a value of $100 or less, complete 1 Silver, 1 Gold and 2 Platinum offer.  For Tier 2 incentives with a value of more than $100, complete 1 Silver, 1 Gold, and 8 Platinum offers. You must complete all offers within 20 days from when you complete your first offer. Completion of offers usually requires a purchase or entering into a paid subscription program for goods or services. Incentives are limited to one incentive of any kind per household (persons living at the same address) within any twelve calendar month period provided you must wait 24 calendar months after you claim a Tier 2 incentive before you can claim another Tier 2 incentive. The Representative Offer Chart describes the terms of several offers including a description of the offer, the initial commitment, ongoing obligations and how to cancel. We reserve the right to substitute a gift card of greater or equivalent value for any incentive. Failure to submit accurate registration information, complete the survey questions or comply with claim verification process will result in disqualification. SOLVING A PUZZLE, PROVIDING YOUR REGISTRATION INFORMATION, COMPLETING THE SURVEY OR VIEWING OPTIONAL OFFERS WITHOUT COMPLETING THE NUMBER OF REQUIRED OFFERS SPECIFIED ABOVE DOES NOT QUALIFY YOU FOR AN INCENTIVE. We verify your registration information and if it’s inaccurate, the pages with the Gold, Silver and Platinum offers may not be displayed. If that happens, you won’t be eligible to earn an incentive.

By participating, you agree to the Terms & Conditions which includes mandatory arbitration and Privacy Policy which includes your consent to our sharing your personally identifiable information with our Marketing Partners for which we may be compensated.

RewardZone USA administers this website and does not claim to represent or own any of the trademarks, tradenames or rights associated with the displayed brands or any of the incentives which are the property of their respective owners who do not own, endorse, or promote RewardZone or this promotion.