Social Media Isn’t About ROI

Let’s set the record straight. You need social media in this day and age to advertise your business. But, I also need to add that it is not about direct ROI (return on income) its about brand recognition and getting your name out there… Social media helps lend credibility to your company as a viable brand. If you expect to get rich over night only doing social media you are in for a rude awakening. 

Twitter, Facebook, Instagram – they all help your company via visibility. People often check to see if you are present the same way they look you up on Google for reviews and a presence there. They may even go to Facebook for your address or phone number.

All of it is just a piece of a marketing funnel… and you need the entire funnel, not just one piece and certainly not just a short period of time. The world is flooded with businesses just like yours. The idea behind social media is to help yours stand out and express its individuality and confirm why people should trust and go with you when buying or using a service. 

The main complaint we hear from clients is “But we aren’t getting sales directly off of our social media. Maybe we should just stop.” While you are more than welcome to of course, it is a bad idea. Continued presence makes an impression of success. Likes, though fairly meaningless, make the impression that other people like the page and they should too. Success breeds success.

Mixing Social Media, Fresh Original Content on your web site and SEO (search engine optimization) along with some paid marketing efforts is the mix to go for.

Create fresh original content by way of regular well key worded blogs, spicing up on page content to keep the crawlers crawling, and doing great on page SEO targeting the audience you are looking to capture is key. Add to that directed marketing efforts like direct paper mailings and online AdWords ads which push people to your site where your message and products reside – now that is where your ROI comes in. That is where the right combination = money in your bank account.

We all want instant results. While paid ads can deliver that, it is the organic natural formation of SEO strategies that last over time. Blogs get shared, links built, your name pops up more and more. You move up in the ranks of Google, Yahoo, Bing and other search engines.
When the payment on pay per click ads stop – so do the ads and so does the traffic. With organic SEO, even if you stopped all efforts today… results would stay and possibly still keep building over time.

If you want your business to succeed online you have to give it time, effort, consistency, and yes invest some money into it as well. Very few businesses operate solely online. If you operate a service business and expect to sit back and just watch the customers roll in with no effort on your part other than hiring a marketer, you are in for a short rough ride. Nothing beats great word of mouth advertising. Great products, service, and overall attitude of the company will make a company while the opposite surely also holds true.

Interested in learning more about how you can grow your business online? Talk with us here at Sarah Barendse Creative www.sarahbarendse.com or Visit our sister site www.damonazdesign.com 239-244-8350. DZ@damonazdesign.com 

Re-energize yourself with a 1 Day Technology Fast

Do you feel like you just can’t get everything done that you need to?

Are you tired even though you get plenty of sleep?

Do you ever feel like you simply just can’t catch up on life in general?

 

We all go full steam ahead at an abnormally fast pace these days. Work, school, kids, friends, meetings, appointments, errands, obligations, it can take its toll over time.

 

Taking time for ourselves has somehow become taboo and labeled as selfish. Here is the big news folks, it’s not! If you constantly burn the candle at both ends, do you know what you end up with? – A big unhappy glob of melted wax and a charbroiled wick.

 

This leaves a good portion of the country feeling this way and turning to doctors to figure out why they are depressed, exhausted, or even worse, sick. The answer should be obvious – we are not taking care of ourselves.

 

Communication is easier and faster than ever these days. Messaging, texting, smart phones, email, you are virtually always reachable. This is a double-edged sword. When we got these devices, none of us wanted to be at everyone’s beckon call, yet that seems to be where we are headed. We hear the beep, blip, ding or other sound effect signaling that we have a message and we jump. We have literally become Pavlov’s dog.

 

How many messages do you get a day? How many texts? They add up to us jumping constantly to look at our devices. You see it out in public, people in restaurants and parks, heads cocked down staring at phones – even when they are with friends.  We are so busy taking pictures and posting, commenting, liking and sharing that we are not living in the moment other than through those little screens.

 

This false electronic reality is fun, entertaining and informative, but it is also time-consuming and draining.

 

If you are feeling burnt out, take just one day and do a Technology Fast.

  • Put your phone away
  • Put your tablets away
  • Turn off social media accounts
  • Take the day off of work or do this on a weekend
  • Let friends and family know who might worry that you are doing this. Oddly, you may be met with some opposition, ignore it. This isn’t about them, it’s about you – your peace of mind and health
  • Spend time doing whatever makes you happy that does not involve the above mentioned electronic devices. – go for a walk, clean your house, lunch with a friend, take a nap, meditate, go to the beach, spend time outside, you name it.

 

It may be hard to break the habit of reaching for your phone to check what’s going on with everyone, but I guarantee by mid-day you will be feeling more energized.

 

If you are in the Naples, FL area, come take a class at Monarch Wellness. We have a wide array of classes to help you relax and center. www.monarchwellness.net

Originally Posted: http://monarchwellness.net/2017/03/reenergize-yourself-with-a-1-day-technology-fast/

What IS Social Media Management

Social Media ManagementSocial Media Management and Marketing is a relatively new field. Social media encompasses any and all online sites that are focused on virtual networking and interpersonal communication. They can be aimed at business marketing or simply socializing, though often the two areas overlap and intermix.

Social media management is always customized to the individual. It can encompass everything from start to finish, setting up the page or pages, creating graphic banners or wallpapers, creation of individual graphics (sometimes referred to as meme’s) for specific ad campaigns or individual posts, as well as copywriting and coming up with the best wording to use.

The client often has a business to run and social media marketing management is more cost effective to outsource to someone rather than try and add yet another role to their already busy schedule. They can choose how many posts per week or month they would like, and simply sit back and let Damonaz Designs designers and writers do the work for them.

The more LIKES and traffic a page gets, the more wide-spread the name, brand and message. Having a clear brand and image across all platforms is important for recognition. Within our service, we cross promote on sites such as Facebook, Twitter, Linkedin, Instagram and whichever others you may select.

Why is any of this important?

Phone books have gone the way of the dodo bird. people are glued to their mobile devices as a means of gathering information. Sites like Twitter and Facebook have become a go to when looking up a business. Their Facebook profile page is a direct reflection of their business and often the first impression. What does yours say about you? Do you have one set up yet?

If your social media is lacking or worse yet, still non-existant let us help! Chat with us and see what we can offer. www.damonazdesign.com 239-244-8350

Originally published: http://www.damonazdesign.com/2016/01/what-is-social-media-management/

 

Removed from Reality

The fascination we, as a society, have with observing other peoples lives from the sidelines has gone from merely entertainment to crossing the line of dangerous passivity.

Reality TV has given us all a voyeuristic window into the lives of others that has never been had in the past. There have always been nosy neighbors and gossips but now you don’t even have to get together with your friends, or even go out of your house. Just flip on the little box in your bedroom, living room, TV room, even bathroom and you can see in full color the drama and strife of other peoples daily lives.

No more need for writers, actors or even talented people at all. The only qualification seems to be vanity, a need for attention and to be vaguely attractive. Are you a total hot mess with a seriously screwed up life? Great! Video yourself, upload and apply! We can make you famous!

This is blurring the lines of reality.

What’s right?

What’s wrong?

What’s acceptable?

What’s sociopathic?

Apparently all of it and all the better if you happen to be able to capture someone doing something on your phone so you TOO can profit from it, whether it be monetarily or through the second hand attention of “likes” and praise online with YouTube or social media.

When did it become funny to watch people hurt themselves over and over and over again?

How many people can hit themselves in the balls with a bat, a golf club, a basket ball before you lose interest? Apparently for most of you the amusement goes on and on…

Yet I bet if it was you? You wouldn’t think it was so funny.

I have seen numerous videos online lately of incidences where someone is being harassed, hurt, injured or worse and what do the by standers do?
Live up to the name. They do nothing but stand by and film.

-Crowds of people gathered around young kids while others beat them, no one steps in to help.

-Adults throw temper tantrums at fast food restaurants, screaming obscenities at the workers – no one opens their mouths to try and get them to either calm down or leave, they just whip out their phones and record the abuse.

-In the Knockout Game, random strangers are simply hit out of no where. There are almost always several other people in the videos who again, just stand there. They don’t say a word, they don’t yell at the attacker, they don’t make any move to go after him and rarely do you even see them grab their phone to call for help.

-Police step over the line in arrests brutalizing citizens who are already down on the ground and compliant. Their friends just film.

While I do understand the natural inclination is to not want to be involved in a fight, you really need to consider – What if it was you?

Would you hope your friends, your family, a caring stranger, anyone would step in? Do something, say something, … ANYTHING?

I certainly would appreciate it.

I don’t advocate jumping right in to a fight if you are not trained.

What I am saying is speak up! Use your voice. Grab their arm. Make SOME  attempt to slow them down, insert a little reason in to the scene. Don’t just passively sit there and watch it happen. If you do, you BECOME part of the problem.

Let me say this as clearly as possible.


THIS IS NOT TV.



We are quickly losing our humanity.