Social Media Isn’t About ROI

Let’s set the record straight. You need social media in this day and age to advertise your business. But, I also need to add that it is not about direct ROI (return on income) its about brand recognition and getting your name out there… Social media helps lend credibility to your company as a viable brand. If you expect to get rich over night only doing social media you are in for a rude awakening. 

Twitter, Facebook, Instagram – they all help your company via visibility. People often check to see if you are present the same way they look you up on Google for reviews and a presence there. They may even go to Facebook for your address or phone number.

All of it is just a piece of a marketing funnel… and you need the entire funnel, not just one piece and certainly not just a short period of time. The world is flooded with businesses just like yours. The idea behind social media is to help yours stand out and express its individuality and confirm why people should trust and go with you when buying or using a service. 

The main complaint we hear from clients is “But we aren’t getting sales directly off of our social media. Maybe we should just stop.” While you are more than welcome to of course, it is a bad idea. Continued presence makes an impression of success. Likes, though fairly meaningless, make the impression that other people like the page and they should too. Success breeds success.

Mixing Social Media, Fresh Original Content on your web site and SEO (search engine optimization) along with some paid marketing efforts is the mix to go for.

Create fresh original content by way of regular well key worded blogs, spicing up on page content to keep the crawlers crawling, and doing great on page SEO targeting the audience you are looking to capture is key. Add to that directed marketing efforts like direct paper mailings and online AdWords ads which push people to your site where your message and products reside – now that is where your ROI comes in. That is where the right combination = money in your bank account.

We all want instant results. While paid ads can deliver that, it is the organic natural formation of SEO strategies that last over time. Blogs get shared, links built, your name pops up more and more. You move up in the ranks of Google, Yahoo, Bing and other search engines.
When the payment on pay per click ads stop – so do the ads and so does the traffic. With organic SEO, even if you stopped all efforts today… results would stay and possibly still keep building over time.

If you want your business to succeed online you have to give it time, effort, consistency, and yes invest some money into it as well. Very few businesses operate solely online. If you operate a service business and expect to sit back and just watch the customers roll in with no effort on your part other than hiring a marketer, you are in for a short rough ride. Nothing beats great word of mouth advertising. Great products, service, and overall attitude of the company will make a company while the opposite surely also holds true.

Interested in learning more about how you can grow your business online? Talk with us here at Sarah Barendse Creative www.sarahbarendse.com or Visit our sister site www.damonazdesign.com 239-244-8350. DZ@damonazdesign.com 

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Re-energize yourself with a 1 Day Technology Fast

Do you feel like you just can’t get everything done that you need to?

Are you tired even though you get plenty of sleep?

Do you ever feel like you simply just can’t catch up on life in general?

 

We all go full steam ahead at an abnormally fast pace these days. Work, school, kids, friends, meetings, appointments, errands, obligations, it can take its toll over time.

 

Taking time for ourselves has somehow become taboo and labeled as selfish. Here is the big news folks, it’s not! If you constantly burn the candle at both ends, do you know what you end up with? – A big unhappy glob of melted wax and a charbroiled wick.

 

This leaves a good portion of the country feeling this way and turning to doctors to figure out why they are depressed, exhausted, or even worse, sick. The answer should be obvious – we are not taking care of ourselves.

 

Communication is easier and faster than ever these days. Messaging, texting, smart phones, email, you are virtually always reachable. This is a double-edged sword. When we got these devices, none of us wanted to be at everyone’s beckon call, yet that seems to be where we are headed. We hear the beep, blip, ding or other sound effect signaling that we have a message and we jump. We have literally become Pavlov’s dog.

 

How many messages do you get a day? How many texts? They add up to us jumping constantly to look at our devices. You see it out in public, people in restaurants and parks, heads cocked down staring at phones – even when they are with friends.  We are so busy taking pictures and posting, commenting, liking and sharing that we are not living in the moment other than through those little screens.

 

This false electronic reality is fun, entertaining and informative, but it is also time-consuming and draining.

 

If you are feeling burnt out, take just one day and do a Technology Fast.

  • Put your phone away
  • Put your tablets away
  • Turn off social media accounts
  • Take the day off of work or do this on a weekend
  • Let friends and family know who might worry that you are doing this. Oddly, you may be met with some opposition, ignore it. This isn’t about them, it’s about you – your peace of mind and health
  • Spend time doing whatever makes you happy that does not involve the above mentioned electronic devices. – go for a walk, clean your house, lunch with a friend, take a nap, meditate, go to the beach, spend time outside, you name it.

 

It may be hard to break the habit of reaching for your phone to check what’s going on with everyone, but I guarantee by mid-day you will be feeling more energized.

 

If you are in the Naples, FL area, come take a class at Monarch Wellness. We have a wide array of classes to help you relax and center. www.monarchwellness.net

Originally Posted: http://monarchwellness.net/2017/03/reenergize-yourself-with-a-1-day-technology-fast/