As A Business, Why Use Social Media?

If you are a business owner you may look at social media and think “What’s the point?”. That’s a valid question.

Ultimately you want potential customers and clients to find your business. That is the goal. Social media channels are avenues to accomplish that. Be it Facebook, Twitter, G+, Instagram, Google Adwords, SnapChat, or some other new site or app, it’s all a funnel.

Users go online and use a search engine such as Google, Bing, Yahoo, or something else to key in search terms for what they are looking for. That search engine then reaches out to its crawlers which scour the internet for relevant matching key terms and feeds back the answers of the top found businesses and websites in order by page.

That is why you will notice if you look for yourself you may be on page 1 of Google (congratulation if that is the case) or you may have to dig 20 pages in if you are a new start-up business (at least online). It takes time to move up in the ranks and gains are not permanent. Think of it as running in a marathon. You and other runners are competing for the same spots in the head of the pack. It’s not a short race. You may pull ahead for a bit only to be passed by another athlete for a time.

Organic vs. Paid Advertising

Organic traffic refers to gains that are made organically/naturally. On page (on your website) SEO (search engine optimization), Regularly posted blogs done in SEO format, relevant content, updated on a continual basis, and an easy to navigate user-friendly site where customers can easily find you, contact you, and buy from you or procure your services.

With organic SEO your results tend to stick, even if you bounce around a little in the rankings.

Paid Advertising such as Google Adwords or buying ad space on another site can be a hit – it can drive traffic and business immediately, it is however costly, and the results and listings are gone the moment you stop paying to place the ads.

Social media can fall into the same two categories because they offer boosting of ads. Consistency is key just as it is with your site. Posting relevant information often lets users know that you are #1 still in business, #2 active in the community, #3 are interested in having them hear from you. Many people use Facebook and Twitter the same way they do Google, to check information on a business. A good solid personalized page can mean more business.

Non boosted ads still reach a good number of visitors, and the boosted paid ads allow you to target directly the area, age group, sex, and interests you believe your customers fall in to. It’s a great way to market directly with minimal effort.

Interested in working with us to achieve the best social media and SEO results possible? Sarah Barendse Creative works in conjunction with Damonaz Design. We would love to chat with you and do a custom quote. Great pricing and amazing results with personalized service. www.damonazdesign.comdz@damonazdesign.com.

239-244-8350.

Originally posted: https://www.damonazdesign.com/2019/02/why-use-social-media-as-a-business-2/

Social Media Isn’t About ROI

Let’s set the record straight. You need social media in this day and age to advertise your business. But, I also need to add that it is not about direct ROI (return on income) its about brand recognition and getting your name out there… Social media helps lend credibility to your company as a viable brand. If you expect to get rich over night only doing social media you are in for a rude awakening. 

Twitter, Facebook, Instagram – they all help your company via visibility. People often check to see if you are present the same way they look you up on Google for reviews and a presence there. They may even go to Facebook for your address or phone number.

All of it is just a piece of a marketing funnel… and you need the entire funnel, not just one piece and certainly not just a short period of time. The world is flooded with businesses just like yours. The idea behind social media is to help yours stand out and express its individuality and confirm why people should trust and go with you when buying or using a service. 

The main complaint we hear from clients is “But we aren’t getting sales directly off of our social media. Maybe we should just stop.” While you are more than welcome to of course, it is a bad idea. Continued presence makes an impression of success. Likes, though fairly meaningless, make the impression that other people like the page and they should too. Success breeds success.

Mixing Social Media, Fresh Original Content on your web site and SEO (search engine optimization) along with some paid marketing efforts is the mix to go for.

Create fresh original content by way of regular well key worded blogs, spicing up on page content to keep the crawlers crawling, and doing great on page SEO targeting the audience you are looking to capture is key. Add to that directed marketing efforts like direct paper mailings and online AdWords ads which push people to your site where your message and products reside – now that is where your ROI comes in. That is where the right combination = money in your bank account.

We all want instant results. While paid ads can deliver that, it is the organic natural formation of SEO strategies that last over time. Blogs get shared, links built, your name pops up more and more. You move up in the ranks of Google, Yahoo, Bing and other search engines.
When the payment on pay per click ads stop – so do the ads and so does the traffic. With organic SEO, even if you stopped all efforts today… results would stay and possibly still keep building over time.

If you want your business to succeed online you have to give it time, effort, consistency, and yes invest some money into it as well. Very few businesses operate solely online. If you operate a service business and expect to sit back and just watch the customers roll in with no effort on your part other than hiring a marketer, you are in for a short rough ride. Nothing beats great word of mouth advertising. Great products, service, and overall attitude of the company will make a company while the opposite surely also holds true.

Interested in learning more about how you can grow your business online? Talk with us here at Sarah Barendse Creative www.sarahbarendse.com or Visit our sister site www.damonazdesign.com 239-244-8350. DZ@damonazdesign.com 

Missing the quaintness, but not the cold!

I love AZ…….. The weather is lovely… I do not miss the freezing north….but I will say this……… I do miss the unique quaintness of Vermont. 

Of course many of the things I miss are no longer there….I can remember weekends with my mom just driving about, wandering and exploring, seeing what we could find…. one of my favorite places was TheCandle Mill in East Arlington, VT. An old wooden huge 2 story building that had the feel of a renovated barn with all kinds of nook and cranny rooms to explore. As soon as you opened the door the intoxicating scents of a multitude of candles would hit you like a wall of “Ahhhh”. It was right on a river and had several small alcoves you could sit in over top of the water and just enjoy it.

They had every kind of wonderful candle you could think of and you could even dip (color) your own in big vats of colorful wax. Huge candles bigger than me, and candles that looked like ribbon candy that were carved. Interesting boxes, bags and a whole floor of music boxes including one I was totally enamored with that hung on the wall there for years. It was a mirrored box, 2ft wide by 1ft high. Had it been in a home rather than on display it could have been mounted in a wall to look like an ornate flat normal mirror. The switch on the side though, when flipped on, was amazing. The mirroring faded away and revealed a ballroom with several figures inside dancing.

This was back in the day when kids were well behaved enough at shops like this still allowed you to explore and touch things without signs everywhere yelling at you before you even did anything.

This was an amazing little “plaza”, and I use that word loosely. It was a series of connected buildings, all that had their own interest. Right next door was the Rosebud Toy Company and RAH Earth. Rosebud was filled with stuffed animals and toys that required imagination to play with  – cool interesting and out of the box.It was an amazing place for gifts. RAH Earth was owned by a lovely woman named Roseanne who made beautiful custom pottery including music boxes, one of whichI still have. It is little clay me and my dog pumpkin sitting on a park bench.

Next door to them was a cheese shop that had cheeses from all over the world and samples galore. At the end was a hat shop where you could play dress up and see how you looked in just about every kind of hat there was.

In the neighboring town of Manchester was the world famous Jelly Mill. This monstrous converted barn was enormous and had heavy welded artistic metal doors. This is the single most unique “shop” I have yet to find. It was an indoor mall of sorts, in that it housed 20 or so individual shops. The building was old and creaked when you walked. It added character, and also made you wonder if one day someone wouldn’t just simply disappear, falling through the floor while shopping.

Jelly Mill early 80’s

There were gift cards, amazing unique jewelry collected from all over the world, crystals, plants, hand made figurines, a huge collection of fancy soaps that smelled wonderful, candies, pastries, candles, trinkets,boxes, cookware, toys, and a fantastic little café restaurant called TheButtery. I loved having lunch there, as a kid I guess that was my version of a tea party and it made me feel import and “fancy” as I only got to go there on special occasions. You could stay in there for hours and still not see everything. I do distinctly recall liking to go there with my dad better because he would buy me jellybeans.

The more you wandered around Vermont, the more eclectic tiny mom and pop shops you could find. We never knew what we might come home with and it was always an adventure.

Especially in retrospect, Vermont was a lovely place to grow up.

Wishing all my VT friends warm thoughts on this cold day!

Cancer – Taking Back Your Power | Part 1

“You have cancer”… This has to be among the most dreaded phrases in the English language.

A diagnosis of cancer is something you always think of as happening to someone else, but what if it did happen to you? 
What would you do?
How would you react?
What happens now?
Questions race through your mind.

The room starts to spin and you now are no longer hearing or are even capable of listening to anything the doctor is telling you, as your thoughts turn inward in shock.
Why me?
How did this happen?

Your world feels very surrealistic; everything you knew seems to be fading away and you want to run screaming.
Your loved ones are there, trying to comfort you, but they don’t understand. Not really. After all, it’s not them that just got this death sentence handed down. Fear and sadness wash over you as the uncertainty of what is to come starts to settle in and feel a little more tangible.

You tune back in as you hear the word chemotherapy.
“I’m sorry, what?” you say, trying to pull yourself back into reality and focus on what you are being told.

You now are faced with a choice. A choice in what you choose to believe. A choice in what you think, feel and will experience from here on out. You have always had this choice, though maybe you were not aware of it.

Your current reality is an echo, a reflection of past choices, beliefs and actions. These thought patterns and life choices have gotten you to where you are today. But far more important is the looming question “Where will you be tomorrow?” This is likely the most important question you will ever ask yourself.

Where do I want to be tomorrow?

Society has trained us to believe that we, the patient, are powerless over cancer, and our bodies in general and healing can only take place through modern medicine and with complete trust in your medical doctor. Nothing could be further from the truth.
These human bodies are miraculous marvellous electrical machines and you, my dear fellow human being, are the heart and soul of the operation. You are in charge of every living cell. You are a symphony of electrical impulse and ever-changing, ever regenerating life. It is now time for you to pick up that baton and conduct!

Doctors can act as facilitators, pointing you in the right direction and acting as guides (given that you have a good, knowledgeable and noble doctor who cares more about your health than medical politics). The field of Psychoneuroimmunology is the study of how the mind affects the body. “Psycho” refers to your thinking, emotions and mood states. “Neuro” refers to the neurological and neuroendocrine systems in your body. “Immunology” refers to your cellular structures and immune system. A good doctor will understand this connection and take it into consideration and work with you on healing the whole you…. but, when it comes down to it, the only person who can actually heal you, who can cure your cancer, is you.

That will have been a scary statement for many of you. If your choice is to live… to thrive… and to become whole and healthy again, it’s one you must accept, believe, and dedicate your self completely too.

Norman Cousins, Former Editor of the Saturday Review of Literature once said “The ancient idea that attitudes play a vital part in the recovery process is finding systematic verification in current medical research. There is little doubt about the fact that fear is a great accelerator of disease. Conversely, hope, faith, confidence and the will to live set an auspicious stage for efforts toward recovery.”

Taking back your power is the single most tremendously important step towards health. You must make a conscious decision that you are healthy. Not that you will be healthy, as the future never comes. We live in the present and it must be stated in the present tense.

The body regenerates itself on a cellular level constantly. You are, in fact, creating your own body with your thoughts along with the food you eat and the water you consume.

The way we think and speak is powerful. 
“I AM not feeling well”, “I AM afraid.” “I have cancer.” And so on.
Our system is constantly producing new cells and trying its best to rejuvenate itself conforming to your commands.
The cells take in your energy and thoughts and that can create a sick state of being. On top of it we are stating it in the highest vibrational form possible by using the words “I AM”. We believe that we are ill; when in truth it is our body trying to communicate with us, to make us aware that something is wrong. That part of our thinking, and sometimes our actions as well, need to change.

Cancer is not a disease of the body. It is a disease of the mind and spirit that manifests itself physically in the body. It did not originate from sunblock, the food you ate, the air you breathed in, or any outside source. Though many of these things certainly are antagonizing and contributing factors.

There have been documented cases that prove this mind-body connection. Some are so dramatic that they are hard to ignore. Some of the most dramatic have been cases where someone housing multiple personalities, where one of which has severe food allergies or insulin-dependent diabetes, who when expressing another personality exhibits none of these physical problems.

One study conducted by Steven Greer was reported in several sources, such as “The Type C Connection” by Lydia Temoshok and Henry Dreher. He interviewed women three months after they had mastectomies and divided them into four groups according to their psychological coping style:
(1) those with a “fighting spirit” who accepted the diagnosis, adopted an optimistic attitude, sought information and were determined to fight the disease
(2) the “positive avoiders” who either rejected the diagnosis or minimized its seriousness
(3) the “stoics” who accepted the diagnosis but did not seek further information and adopted a fatalistic attitude
(4) the “helpless and hopeless” whose lives were preoccupied with cancer and dying.

At the end of five years, only 20% of the “helpless and hopeless” group were alive and disease free. This compared with 32% of the “stoics”, 70% of the “positive avoiders” and a full 80% of the “fighting spirit” group. A 10-year follow-up indicated that a “fighting spirit” was still significantly associated with a better prognosis.

All cancers are caused by excess stress in some form and misaligned or blocked thinking and energy, whether it is conscious or subconscious. To truly be cured, the root cause must be released and irradiating. It is not the answer. 


Well… You may think to yourself, “That sounds simple enough. Stop stressing out.
Seriously? I have just been told I have cancer, how on earth am I supposed to stop stressing out?
Lord, this is a stupid blog…”

Just hang in there, I promise to get to the how.

We have established that you are in charge of yourself and your health. We have established that only you have the power to heal yourself. Many of us have become vastly disconnected from our own higher self, and even distanced from how we really feel here in our physical form.

Feelings were intended to be our own internal guidance system. When one is in tune with their feelings, it seems only natural to act on and trust your intuition or inner voice that we all have without question. I know from personal experience that when I choose not to listen to that inner direction, almost always without fail, it leads me to trouble.

Our modern society puts so much value and pressure on conforming to a societal standard of what is considered to be “normal”, where feeling down, depressed, frustrated or mad and exhibiting emotions are no longer considered acceptable, it seems we are not allowing ourselves to really feel or process our emotions any longer.

Dr. Ronald Dworkin tells the story of a woman who didn’t like the way her husband was handling the family finances. She was very stressed out and wanted to start keeping the books herself but didn’t want to insult her husband. The doctor suggested she try an antidepressant to make herself feel better. She took the antidepressant, and she did feel better, said Dr. Dworkin, a Maryland anesthesiologist and senior fellow at Washington’s Hudson Institute, who told the story in his book “Artificial Unhappiness: The Dark Side of the New Happy Class.” In the meantime, Dworkin says, the woman’s husband led the family into financial ruin. “Doctors are now medicating unhappiness,” said Dworkin. “Too many people take drugs when they really need to be making changes in their lives.”

If you watch TV at all these days you have undoubtedly seen the numerous drug commercials for this pill and that, touting that they will cure your depression while showing you pictures of happy, successful, healthy looking men and women dancing, playing golf and spending time with their beautiful children. If you turn the sound off, these ads seem miraculous! Just pop this pill and your world will be exactly as you wish! You will feel wonderful and all will be well!

Yet we tell our children “Drugs are bad, Don’t do drugs.” – quite the hypocritical society we live in these days. Of course, if you turn the volume back up what you hear is a terrifying list of side effects far worse in many cases than the original condition, up to and including a risk of suicidal thoughts and even death.
How exactly is that better than depression?

It is health and emotional care strategies like these that encourage us to stifle our emotions, blocking your true wisdom and the true I AM presence of the self. Medication absolutely can make you feel better temporarily. I am not disputing that. The problem is that it is simply a delaying tactic. The feelings do not actually go anywhere and you will have to deal with them at some point in one form or another… and trust me, as hard as it is to feel some of them, it is far better to sit with your feelings, feel them, acknowledge them for what they are, release them and be done with it.

Think of it in terms of a time in your life when you have been mad at someone. If you choose not to say anything and not to confront them and talk it out, what happens? It festers. You think about it over and over, imagining what you might say, what they might say, getting yourself more and more riled up till you explode in a far bigger expression than it ever needed to be in the first place. It never “just goes away.”

It is stifling of emotions – which in their own form become toxic, which cause stress and in turn makes you sick, sometimes manifesting itself in the form of cancer among a whole host of other ailments.

By medicating with prescription drugs or self-medicating with street drugs or alcohol for that matter, you also open yourself up to the possibility of a whole host of side physical effects ranging from mildly uncomfortable and temporary to debilitating and permanent, up to and including death. Not to mention the “side effects” they may have on your mental and emotional states as well as your relationships with other people. It is not easy from the outside to deal with someone who is inebriated – be it on pills (prescription or otherwise) or alcohol when in excess. Damage can be done and relationships may suffer, further hampering a healthy recovery.

The goal of life really IS to feel good, and live in the now but it cannot be done artificially and still produce real lasting and healthy results.

Stay tuned for part 2!
*This was originally released in ebook form but I strongly feel this information needs to be heard more quickly so I am publishing here free of charge.
Sincerely,
Sarah

5 Freedoms Gained From Planning Your Meals

Every July 4th like clockwork we here in the United States gather together to celebrate our independence as a country. It is liberating and exhilarating to think how far we have come as a nation.

July 4th can also be used to mark a personal milestone celebration of choosing your own independence by taking the time to recognize the freedoms that you grant to yourself by finally putting your health first.

Preparing a nutritious, well-balanced, macro positive diet for yourself day in and day out takes time, thought, calculation and preparation. Make no mistake, it is an accomplishment, one you should be proud of.

We have become overwhelmingly a grab and go society. Cooking has fallen aside to drive through convenience, and our bodies pay the price.

When you make the choice to meal prep, whether you do it from scratch at home yourself or you choose the convenience of Superfitfoods.co you are claiming your freedom and celebrating your life.

Take a look at the (5) Freedoms You Gain from meal prepping:

#1 Financial Freedom – We all have to eat. That’s just the way we are designed. Our human bodies run on food, it is our fuel. That said, fuel is expensive – especially when prepared and served. The average American who eats out for 3 meals a day will spend anywhere from $16.00 ($480 a month) to $37.00 a day ($1110 a month) and up. Lattes, snacks, breakfast, lunch, dinner, midnight snack, that quick trip to the 7-11, it all adds up.

By simply planning ahead and either placing your weekly food order through Supertfitfoods.co or making a detailed list and heading to your local Sam’s Club or BJ’s you can cut that bill to a mere fraction of what you would spend eating out all of the time.

#2 Freedom to Do More – ENERGY! One of the biggest benefits of food prep is how much better you feel physically when your body is being properly fueled. We are taught to eat 3 meals a day when in fact you really do far better to eat 5-7 small meals throughout the day every 2-3hours. Think of your metabolism like a fire. Which is easier… toss a few coals on an already burning fire to stoke it? – or – wait till it goes out and try and start it again? Most of us have been doing it all wrong and wondering why we don’t get the results we want.

#3 Freedom to Sleep – We all love to sleep and it eludes some of us. Interrupted sleep patterns as well as insomnia can stem from poor nutrition and deficiencies. When eating properly, they should, over time, correct themselves. This allows a more restful slumber.

#4 Freedom from Disease – Three of the biggest killers in the USA today are Heart Disease, Diabetes, and Obesity. All three have been shown to be controllable if not correctable with a well sculpted and well-managed eating plan. Eating well is the very best insurance you can have.

#5 Freedom of Time – Life is so hectic. Work, school, kids, families, friends, social events, taking the time to shop, cook and meal prep may seem daunting. The thing is, it takes only 1 day out of your week to get everything ready or even easier, just place your order online and swing by and pick everything up from Superfit Foods.

This allows you freedom of time during the rest of the week. Just grab and go, minus the drive through leaving you with more free time to socialize with family and friends and frankly – take some much needed and well-deserved relaxation time.

So this July 4th – Celebrate! If you have found this article it isn’t by accident. You are ready to embark on the journey to health and freedom. Cheers!

Sincerely,

Your Meal Prep Company – Super Fit Foods

To place an order or learn more please click here!