As A Business, Why Use Social Media?

If you are a business owner you may look at social media and think “What’s the point?”. That’s a valid question.

Ultimately you want potential customers and clients to find your business. That is the goal. Social media channels are avenues to accomplish that. Be it Facebook, Twitter, G+, Instagram, Google Adwords, SnapChat, or some other new site or app, it’s all a funnel.

Users go online and use a search engine such as Google, Bing, Yahoo, or something else to key in search terms for what they are looking for. That search engine then reaches out to its crawlers which scour the internet for relevant matching key terms and feeds back the answers of the top found businesses and websites in order by page.

That is why you will notice if you look for yourself you may be on page 1 of Google (congratulation if that is the case) or you may have to dig 20 pages in if you are a new start-up business (at least online). It takes time to move up in the ranks and gains are not permanent. Think of it as running in a marathon. You and other runners are competing for the same spots in the head of the pack. It’s not a short race. You may pull ahead for a bit only to be passed by another athlete for a time.

Organic vs. Paid Advertising

Organic traffic refers to gains that are made organically/naturally. On page (on your website) SEO (search engine optimization), Regularly posted blogs done in SEO format, relevant content, updated on a continual basis, and an easy to navigate user-friendly site where customers can easily find you, contact you, and buy from you or procure your services.

With organic SEO your results tend to stick, even if you bounce around a little in the rankings.

Paid Advertising such as Google Adwords or buying ad space on another site can be a hit – it can drive traffic and business immediately, it is however costly, and the results and listings are gone the moment you stop paying to place the ads.

Social media can fall into the same two categories because they offer boosting of ads. Consistency is key just as it is with your site. Posting relevant information often lets users know that you are #1 still in business, #2 active in the community, #3 are interested in having them hear from you. Many people use Facebook and Twitter the same way they do Google, to check information on a business. A good solid personalized page can mean more business.

Non boosted ads still reach a good number of visitors, and the boosted paid ads allow you to target directly the area, age group, sex, and interests you believe your customers fall in to. It’s a great way to market directly with minimal effort.

Interested in working with us to achieve the best social media and SEO results possible? Sarah Barendse Creative works in conjunction with Damonaz Design. We would love to chat with you and do a custom quote. Great pricing and amazing results with personalized service. www.damonazdesign.comdz@damonazdesign.com.

239-244-8350.

Originally posted: https://www.damonazdesign.com/2019/02/why-use-social-media-as-a-business-2/

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Social Media Isn’t About ROI

Let’s set the record straight. You need social media in this day and age to advertise your business. But, I also need to add that it is not about direct ROI (return on income) its about brand recognition and getting your name out there… Social media helps lend credibility to your company as a viable brand. If you expect to get rich over night only doing social media you are in for a rude awakening. 

Twitter, Facebook, Instagram – they all help your company via visibility. People often check to see if you are present the same way they look you up on Google for reviews and a presence there. They may even go to Facebook for your address or phone number.

All of it is just a piece of a marketing funnel… and you need the entire funnel, not just one piece and certainly not just a short period of time. The world is flooded with businesses just like yours. The idea behind social media is to help yours stand out and express its individuality and confirm why people should trust and go with you when buying or using a service. 

The main complaint we hear from clients is “But we aren’t getting sales directly off of our social media. Maybe we should just stop.” While you are more than welcome to of course, it is a bad idea. Continued presence makes an impression of success. Likes, though fairly meaningless, make the impression that other people like the page and they should too. Success breeds success.

Mixing Social Media, Fresh Original Content on your web site and SEO (search engine optimization) along with some paid marketing efforts is the mix to go for.

Create fresh original content by way of regular well key worded blogs, spicing up on page content to keep the crawlers crawling, and doing great on page SEO targeting the audience you are looking to capture is key. Add to that directed marketing efforts like direct paper mailings and online AdWords ads which push people to your site where your message and products reside – now that is where your ROI comes in. That is where the right combination = money in your bank account.

We all want instant results. While paid ads can deliver that, it is the organic natural formation of SEO strategies that last over time. Blogs get shared, links built, your name pops up more and more. You move up in the ranks of Google, Yahoo, Bing and other search engines.
When the payment on pay per click ads stop – so do the ads and so does the traffic. With organic SEO, even if you stopped all efforts today… results would stay and possibly still keep building over time.

If you want your business to succeed online you have to give it time, effort, consistency, and yes invest some money into it as well. Very few businesses operate solely online. If you operate a service business and expect to sit back and just watch the customers roll in with no effort on your part other than hiring a marketer, you are in for a short rough ride. Nothing beats great word of mouth advertising. Great products, service, and overall attitude of the company will make a company while the opposite surely also holds true.

Interested in learning more about how you can grow your business online? Talk with us here at Sarah Barendse Creative www.sarahbarendse.com or Visit our sister site www.damonazdesign.com 239-244-8350. DZ@damonazdesign.com 

What IS Social Media Management

Social Media ManagementSocial Media Management and Marketing is a relatively new field. Social media encompasses any and all online sites that are focused on virtual networking and interpersonal communication. They can be aimed at business marketing or simply socializing, though often the two areas overlap and intermix.

Social media management is always customized to the individual. It can encompass everything from start to finish, setting up the page or pages, creating graphic banners or wallpapers, creation of individual graphics (sometimes referred to as meme’s) for specific ad campaigns or individual posts, as well as copywriting and coming up with the best wording to use.

The client often has a business to run and social media marketing management is more cost effective to outsource to someone rather than try and add yet another role to their already busy schedule. They can choose how many posts per week or month they would like, and simply sit back and let Damonaz Designs designers and writers do the work for them.

The more LIKES and traffic a page gets, the more wide-spread the name, brand and message. Having a clear brand and image across all platforms is important for recognition. Within our service, we cross promote on sites such as Facebook, Twitter, Linkedin, Instagram and whichever others you may select.

Why is any of this important?

Phone books have gone the way of the dodo bird. people are glued to their mobile devices as a means of gathering information. Sites like Twitter and Facebook have become a go to when looking up a business. Their Facebook profile page is a direct reflection of their business and often the first impression. What does yours say about you? Do you have one set up yet?

If your social media is lacking or worse yet, still non-existant let us help! Chat with us and see what we can offer. www.damonazdesign.com 239-244-8350

Originally published: http://www.damonazdesign.com/2016/01/what-is-social-media-management/