If you are a business owner you may look at social media and think “What’s the point?”. That’s a valid question.
Ultimately you want potential customers and clients to find your business. That is the goal. Social media channels are avenues to accomplish that. Be it Facebook, Twitter, G+, Instagram, Google Adwords, SnapChat, or some other new site or app, it’s all a funnel.
Users go online and use a search engine such as Google, Bing, Yahoo, or something else to key in search terms for what they are looking for. That search engine then reaches out to its crawlers which scour the internet for relevant matching key terms and feeds back the answers of the top found businesses and websites in order by page.
That is why you will notice if you look for yourself you may be on page 1 of Google (congratulation if that is the case) or you may have to dig 20 pages in if you are a new start-up business (at least online). It takes time to move up in the ranks and gains are not permanent. Think of it as running in a marathon. You and other runners are competing for the same spots in the head of the pack. It’s not a short race. You may pull ahead for a bit only to be passed by another athlete for a time.
Organic vs. Paid Advertising
Organic traffic refers to gains that are made organically/naturally. On page (on your website) SEO (search engine optimization), Regularly posted blogs done in SEO format, relevant content, updated on a continual basis, and an easy to navigate user-friendly site where customers can easily find you, contact you, and buy from you or procure your services.
With organic SEO your results tend to stick, even if you bounce around a little in the rankings.
Paid Advertising such as Google Adwords or buying ad space on another site can be a hit – it can drive traffic and business immediately, it is however costly, and the results and listings are gone the moment you stop paying to place the ads.
Social media can fall into the same two categories because they offer boosting of ads. Consistency is key just as it is with your site. Posting relevant information often lets users know that you are #1 still in business, #2 active in the community, #3 are interested in having them hear from you. Many people use Facebook and Twitter the same way they do Google, to check information on a business. A good solid personalized page can mean more business.
Non boosted ads still reach a good number of visitors, and the boosted paid ads allow you to target directly the area, age group, sex, and interests you believe your customers fall in to. It’s a great way to market directly with minimal effort.
Interested in working with us to achieve the best social media and SEO results possible? Sarah Barendse Creative works in conjunction with
Originally posted: https://www.damonazdesign.com/2019/02/why-use-social-media-as-a-business-2/